The Sarieva Gallery is inaugurated in September, 2021 by Vesselina Sarieva.
Sarieva is a gallery situation, a program and an art statement, realized as a conceptual gallery space, as well as a collaborating institution. Sarieva carries out its own program of exhibitions, events and charts a fixed list of represented artists.
The base program is multi-faced and carried out in its own private location in Plovdiv, as well as in private or partnership venues in Bulgaria and abroad.
The list of represented artists is based on rediscoveries, discoveries and established artists.
The gallery works in exceptionally close and strategic proximity with the artists from its broader selection – artists with available works.
The broader cultural aspect of Sarieva is further supported by the activities around Sarieva Lab – an educational and experimental platform for discovering, preserving, researching, popularizing, dialogizing and supporting the creation of art and the artists themselves. Being non-commercial, this program is communally shared and some of the activities are organized by Vesselina Sarieva’s Open Arts Foundation.
The gallery supports its activity through art sales, sharing art experience and consultancy. The lab projects can be supported by other partnering organizations.
Sarieva will create a new model in contemporary gallery practice. The concept will be expanding and establishing itself within the framework of a new dynamic and reflexive institution in the following months. For a start, Sarieva will choose to perform an institutional change that will be reflected in the visible process of transition from one type organization to another. A process realized through the activities, spaces, exhibition programs, artists and other gallery and cultural logics.
The gallery director, Vesselina Sarieva, is a recognised author, curator and art manager.